Transforming Complex Enterprise, Security, MedTech & PharmaTech Systems into Exceptional User Experiences

With 13+ years of expertise in regulated industries, I lead design teams to create regulation-aware, user-centered products that drive measurable business impact across high-stakes environments.

13+

Years Experience

Millions

Users Supported

64+

Countries Deployed

When a “Simple Notes Feature” Became a Clinical Safety Decision

Led cross-functional alignment to preserve clinical context in a disease management platform. Reframed a navigation debate into a workflow integrity decision that reduced cognitive load and established reusable patterns across the system.

Cutting Specimen Processing Errors in Clinical Laboratories

Spearheaded design strategy and execution for a comprehensive in vitro diagnostics platform connecting lab instruments, quality control systems, and clinical reporting. Orchestrated design decisions across regulatory constraints and complex user workflows.

Transforming Claims Processing with AI-Powered Automation

Pioneered a proof-of-concept for AI-assisted insurance claims that transforms a stressful, manual process into a guided, transparent experience. Engineered workflows in which AI observes damage, suggests details, and explains its reasoning, while keeping users in control.

Leading Design Transformation from Developer MVP to User-Centered Platform

As the first design hire, directed the complete transformation of the clinical trials portal serving site coordinators, CROs, and sponsors. Built design systems and research foundations from the ground up while transforming fragmented workflows into a unified experience.

Leading Design for a Comprehensive Therapy Adherence Ecosystem

As Design Director, directed design execution for an integrated EHR ecosystem spanning a patient app, clinician portal, and analytics dashboard. Orchestrated cross-functional collaboration across regulatory, legal, and engineering teams while optimizing delivery processes based on customer insights.

What Leaders Say

Feedback from CEOs, co-founders, and executives I’ve worked with

Rutu grew to be an admired, trusted, and respected member of our team. Words to describe her? Leadership, personality, dependability, self-motivation, adaptability, and the ability to jump in and bring people together to resolve any problem at hand.

Kal Patel, M.D., MBA

CEO & Co-Founder
BrightInsight

I’ve always found Rutu to be very easy to work with, very creative, and always does what’s best for the company and our customers. She built out and mentored the design team, and led the design of a number of our core products, covering multiple mobile and web apps.

Ferry Tamtoro

CEO & Co-Founder
Revisto

Rutu leveraged frameworks and implemented best practices in our designs. She brought design awareness and consistency to our solutions. She was effective in leading focus groups to reach actionable conclusions, and is a terrific mentor, ensuring staff growth.

Cliff Lee

VP, Digital Health Strategy
Dawn Health

In regulated environments, compliance can impact user experience. Rutu is a rare talent who won’t settle for a ‘good enough’ user experience, she challenges us all to do better. Her ability to place herself in the shoes of the end user and deliver software they love is truly impressive.

David Pettigrew

CEO
my mHealth