Transforming Complexity into Exceptional Experiences
0→1 · MedTech · Security · Enterprise · Regulated Products
13+ years designing systems where the error state isn’t just an edge case, it’s a whole incident. Regulated healthcare, enterprise security, and B2B platforms where design decisions live in audit logs.
Featured Case Studies
Leading design across regulated industries, 0→1 products, and enterprise platforms
Hard hat and kind heart zone: Each case study is being carefully reconstructed. Sorry about the rogue pixels and broken links.
Product: Disease Management Platform
When a “Simple Notes Feature” Became a Clinical Safety Decision
Led cross-functional alignment to preserve clinical context in a disease management platform. Reframed a navigation debate into a workflow integrity decision.
- Context-switching errors
- Zero
- Pattern scope
- System-wide
Product: IVD Platform
Cutting Specimen Processing Errors in Clinical Laboratories
Spearheaded design strategy for an in vitro diagnostics platform connecting lab instruments, QC systems, and clinical reporting across regulatory constraints.
- Review cycle reduction
- 75%
- Platform scope
- 4-in-1
Product: AI Claims Concept
Transforming Claims Processing with AI-Powered Automation
Pioneered a proof-of-concept for AI-assisted claims. AI observes damage, suggests details, explains its reasoning, keeping users in control throughout.
- Faster filing
- 40%
- Fewer errors
- 60%
Product: Clinical Trials Portal
Leading Design Transformation from Developer MVP to User-Centered Platform
As first design hire, directed the complete transformation of a clinical trials portal serving site coordinators, CROs, and sponsors. Built design systems from zero.
Available to Present
Work I Present in Conversation
These projects involve sensitive IP, regulated healthcare data, or active commercial products. Happy to walk you through them directly.
Product: Clinician Portal
Clinician Portal: Designing for Complexity in a Pharma Enterprise Product
Led design for a multi-role disease management platform serving clinicians, care managers, and administrators under strict regulatory and compliance constraints.
Product: Remote Patient Monitoring App
Remote Patient Monitoring: A Multi-Therapy App Across the Care Continuum
As Design Director, led an integrated EHR ecosystem spanning patient app, clinician portal, and analytics dashboard across regulatory and engineering teams.
- Retention after 1 year
- 89%
- Patient outcomes
- 800K+
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What Leaders Say
Feedback from CEOs, co-founders, and executives I’ve worked with
Rutu grew to be an admired, trusted, and respected member of our team. Leadership, personality, dependability, self-motivation, adaptability, and the ability to jump in and bring people together to resolve any problem at hand.
Kal Patel, M.D., MBA
CEO & Co-Founder, BrightInsight
I’ve always found Rutu to be very easy to work with, very creative, and always does what’s best for the company and our customers. She built out and mentored the design team, and led the design of a number of our core products.
Ferry Tamtoro
CEO & Co-Founder, Revisto
Rutu is a rare talent who won’t settle for a ‘good enough’ user experience. She challenges us all to do better. Her ability to place herself in the shoes of the end user and deliver software they love is truly impressive.
David Pettigrew
CEO, my mHealth
Rutu leveraged frameworks and implemented best practices in our designs. She brought design awareness and consistency to our solutions. She was effective in leading focus groups to reach actionable conclusions, and is a terrific mentor.
Cliff Lee
VP, Digital Health Strategy, Dawn Health
I don’t understand design. I do understand reliability. Rutu exceeds expectations with treats and leadership.
Coco
Director of Human Experience (HX)