ensō9
Healthcare | Education | Enterprise
Designer Founder
2015 – 2019
- People leader
- UX and UI design best practices
- Explorer of all things design
- Cross-functional collaboration
- Presenting to customers
- Concept generation
SIP Trunking Vendor Application
Led the end-to-end design of Cataleya’s white label SIP Trunking Vendor Application, collaborating closely with the CEO, product owner, and development team. This B2B solution empowers Cataleya’s clients to seamlessly offer SIP trunking services under their own brand.
PRS Medical Technologies
Led the end-to-end design of Cataleya’s white label SIP Trunking Vendor Application, collaborating closely with the CEO, product owner, and development team. This B2B solution empowers Cataleya’s clients to seamlessly offer SIP trunking services under their own brand.
Sketch . Illustrator . InVision.
Performed an in-depth analysis of at least nine competitors, uncovering best practices and opportunities for differentiation.
Sketching relentlessly to uncover optimal user flows and interactions, refining through user testing.
Translating sketches into structured wireframes, refining ideas, and validating through user testing.
Developing a distinct visual language, exploring styles, and gathering user feedback to create a cohesive and engaging experience.
Data visualization is crucial. We explored 35+ iterations, leveraging user feedback to identify the most effective representations.
Developed a comprehensive style guide and component library to facilitate seamless developer handoff ensuring design consistency.
Testimonials
I remain grateful for the value Rutu brought to BrightInsight. From leading a workshop on tree frameworks (within 2 months of joining), to starting the design system and product design processes from the ground up, to her role as business partner to our technology, business development and professional services teams, Rutu capitalized on every opportunity to make a positive contribution to the business we are building.
Rutu remains a member of the BrightInsight family and a person that I could not more highly recommend. Simply put, she made everything better.
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I’ve had the pleasure of working with Rutu and her team for over two years. Rutu is a true professional in her discipline. Here are a few examples. She leveraged frameworks and implements best practices in our designs (web and mobile interfaces for patients and providers). In doing so, she brought design awareness and consistency to our solutions (software as a medical device in a variety of use cases).
She was effective in leading focus groups to reach actionable conclusions, to ensure we were user focused and solved for the most important unmet needs. She worked with cross functional teams to contribute to sales, marketing and delivery. She proved a great asset to corporate culture when she led all of us in the company in mindfulness exercises during the pandemic.
She is a terrific mentor to her team ensuring staff growth and career development.
All in all, I highly recommend Rutu, both personally and professionally.
In my experience, the focus on regulatory compliance can often impact the user experience of a digital health product, and ultimately, limit end user adoption and engagement.
In this context, Rutu is a rare talent who won’t settle for a ‘good enough’ user experience- she challenges us all to do better. Her ability to place herself in the shoes of the end user and deliver software they love is truly impressive. I’ve seen first hand the impact she has had on the adoption of our products through great design.
It’s been a pleasure working with her.