— Connected Diagnostics Platform —
— Lab User Journey
— Application
— Preview
Design Director
0->1 Product . B2B . Web Application
Figma . Miro . Jira . Smartsheets . Confluence
Overview
This product is an in vitro diagnostic (IVD) digital platform designed to manage and access information related to IVD tests and samples such as blood or tissue taken from the human body.
The Work
I worked with industry subject matter experts to define and elaborate the core concepts of an in vitro diagnostics application, and design the UX and UI of their final solution of workflow portals and analytics dashboard. Supervised user research interviews to identify core use cases and user goals. Collaboratively planned and prioritized requirements along with internal teams and subject matter experts. After multiple rounds of iteration, my team delivered a full UI design, and design system for a fully integrated lab application.
Partnered With
- Subject matter experts
- Research teams
- Lawyers
- Quality and Regulatory
- Security and Compliance
- Engineering
— Patient App —
Design Director
0->1 Product . B2B2C . Mobile Application
Figma . Miro . Jira . Smartsheets . Confluence
Overview
A comprehensive app offering patient-friendly tools to track, inform, and engage to boost therapy adherence.
Features
Symptom Management . Dose Management . Adherence . Data + Outcomes
My team created a robust design system, enhancing product consistency, streamlining development, and enabling seamless scalability. I partnered with the regulatory team to optimize registration, achieving a 42% reduction in processing time. We designed an integrated EHR ecosystem: clinician portal, patient app, and analytics dashboard for comprehensive healthcare management. I saw gaps in the process during customer calls and optimized the delivery model with dual process modules for efficient design change and scope management – one internal, one customer-facing.
Partnered With
- Subject matter experts
- Research teams
- Lawyers
- Quality and Regulatory
- Security and Compliance
- Engineering
— Proofs of Concepts —
Design Director
Product Concepts . B2B . Support for Sales Teams . Web Application
Figma . Miro . Confluence
Turnaround Time: 3-4 days per proof
Overview
Startups need people who can hustle, wear multiple hats, and help other teams reach their goals. These are project concepts that were created based on customer requests to show what can be built on our existing platform.
The Work
Some customers found it challenging to visualize what the end product could potentially look like when built on our platform. To address this, I collaborated with customers, sales, and customer success teams to gain a clear understanding of the problem they were trying to solve. I then worked with subject matter experts within the company to identify the most impactful features and workflows essential for the product’s success.
On the first day, I focused on detailing and prioritizing 2-3 key workflows. Simultaneously, my team began creating the project framework and adapting the design system to align with the customer’s branding. By the end of 4-5 days, we delivered a polished, presentation-ready solution that effectively demonstrated how our platform could meet the customer’s needs.
Partnered With
- Customers
- Subject matter experts
- Sales
- Customer Success
Feedback Quotes
“Mockups demonstrated a path to maturity. Plus these are just more user-friendly and aesthetically pleasing.”
“Seeing the mockups affirmed that you understood our vision and could bring it to life.”
— PRS Connected Device —
Principal Designer
B2C . Mobile Application
Sketch
Overview
A connected app for a smart device that tracked users’ seating duration, incorporated gamification elements, and provided alerts to encourage movement.
The Work
I collaborated closely with the CEO and Co-Founder of PRS Medical Technologies to understand their vision for a new product, which they planned to present to investors as a connected device. I outlined the necessary research and identified the key features required to make the application successful. Once we finalized the core features, I worked proactively with their engineering team early in the process to ensure alignment and avoid any surprises regarding technical feasibility.
I designed the complete user experience and user interface for the application. When we identified an opportunity to enhance the app further, I created a rewards system that incorporated gamification to boost user engagement and foster a sense of accomplishment.
Partnered With
- CEO and Co-Founder
- Engineering
— McAfee —
Interaction Designer
B2C . Desktop Application . Tablet Application
Adobe Illustrator
Overview
Virus and spyware security application and vulnerability manager designed for desktop and windows 8 tablet respectively.
The Work
I collaborated with user research, engineering, content, and visual design teams to reimagine the existing vulnerability manager. When I joined, the project had been progressing slowly for six months. Excited to contribute, I immediately engaged with all stakeholders, brought the teams together, and streamlined the interaction design process, enabling the project to be completed within just three months.
As Windows 8 prepared for release, I contributed to the initial concepts for adapting McAfee’s classic security application to this new operating system, ensuring a seamless and modern user experience.
Additionally, I participated in a think tank tasked with generating innovative product ideas to further McAfee’s reputation for exceptional digital security. Our team regularly brainstormed and developed user stories and scenarios to anticipate future needs for digital protection.
Testimonials
Rutu was entrusted with the responsibility for leading our UX/UI design team. Over her 3 years with BrightInsight, Rutu grew to be an admired, trusted, and respected member of our team. Words and phrases to describe her? I think of leadership, personality, dependability, self-motivation, adaptability, and the ability to jump in and bring people together to resolve any problem at hand.
Rutu capitalized on every opportunity to make a positive contribution to the business we are building. Rutu and her team delivered design proposals with speed and quality. When we were all working from our homes due to the pandemic, Rutu authored company-wide mindfulness activities.
Rutu remains a member of the BrightInsight family and a person that I could not more highly recommend. Simply put, she made everything better.
I’ve known Rutu for 4.5 years and had the pleasure of working with her at BrightInsight. Throughout her time at BrightInsight, I’ve always found Rutu to be very easy to work with, very creative, and always does what’s best for the company and our customers. She built out and mentored the design team, and led the design of a number of our core products, covering multiple mobile apps and web portals for patients, clinicians, and business users.
Overall, she demonstrated a strong mix of leadership, design, and being customer-focused.
I’ve had the pleasure of working with Rutu and her team for over two years. Rutu is a true professional in her discipline. Here are a few examples. She leveraged frameworks and implements best practices in our designs (web and mobile interfaces for patients and providers). In doing so, she brought design awareness and consistency to our solutions (software as a medical device in a variety of use cases).
She was effective in leading focus groups to reach actionable conclusions, to ensure we were user-focused and solved for the most important unmet needs. She worked with cross functional teams to contribute to sales, marketing and delivery.
She is a terrific mentor to her team ensuring staff growth and career development.
All in all, I highly recommend Rutu, both personally and professionally.
In my experience, the focus on regulatory compliance can often impact the user experience of a digital health product, and ultimately, limit end user adoption and engagement.
In this context, Rutu is a rare talent who won’t settle for a ‘good enough’ user experience- she challenges us all to do better. Her ability to place herself in the shoes of the end user and deliver software they love is truly impressive. I’ve seen first hand the impact she has had on the adoption of our products through great design.
It’s been a pleasure working with her.