UX Design Leader

UX design leader with over a decade of experience crafting solutions optimized for user engagement that drive product innovation across MedTech, PharmaTech, Security, and Enterprise sectors. Skilled in simplifying complex workflows to create intuitive experiences. Expert at prioritizing and delivering multiple concurrent projects on time without compromising quality. Recognized for building and mentoring collaborative, results-driven design teams and fostering strong cross-functional partnerships. Believes effective design leadership is about empowering each team member and creating meaningful impact, one thoughtful interaction at a time.

When I’m not working, you can find me solving puzzles with my daughter, rearranging the furniture (much to the dismay of my family), or mentoring designers at ADPList.

Project Types

Vulnerability Manager
B2C

Threat Detection
B2B

SIP Trunking
B2B

Smart Cushion
B2C

Health Resource Hub
B2C

Clinical Trial
B2B

Class C SaMD
B2B

Remote Patient Monitor
B2B

Admin + Health Dashboards
B2B

Physician Portal
B2B

In Vitro Diagnostics
B2B

Therapy Comparison
B2B

Disease Management
B2B

ePRO
B2B

Glucose Monitor
B2B

Symptom Tracker
B2B

Growth Mindset in Practice

Academy of Art
Masters in Web Design & New Media

DelftX University of Technology
Design in Healthcare: Using Patient Journey Mapping

Jeff Weiner – LinkedIn
Leadership

MIT CSAIL
Human-Computer Interaction for User Experience Design

Stanford
Human-Computer Interaction course

Chris Croft
Practical Leadership Skills

Random facts about me

Reading Now…

“Look back. Learn from your past decisions.”
I am now working on a list of mistakes I have made so that I can be more aware.

My first computer was a 486 and I still remember the thrill of being “connected” to the rest of the world through dialup!

As an Architect, I have worked on designing universities, hospitals, clinics, and even film studios!

Testimonials

Rutu was entrusted with the responsibility for leading our UX/UI design team. Over her 3 years with BrightInsight, Rutu grew to be an admired, trusted, and respected member of our team. Words and phrases to describe her? I think of leadership, personality, dependability, self-motivation, adaptability, and the ability to jump in and bring people together to resolve any problem at hand.

Rutu capitalized on every opportunity to make a positive contribution to the business we are building. Rutu and her team delivered design proposals with speed and quality. When we were all working from our homes due to the pandemic, Rutu authored company-wide mindfulness activities.

Rutu remains a member of the BrightInsight family and a person that I could not more highly recommend. Simply put, she made everything better.

Kal Patel, M.D., MBA, , CEO & Co-Founder BrightInsight

I’ve known Rutu for 4.5 years and had the pleasure of working with her at BrightInsight. Throughout her time at BrightInsight, I’ve always found Rutu to be very easy to work with, very creative, and always does what’s best for the company and our customers. She built out and mentored the design team, and led the design of a number of our core products, covering multiple mobile apps and web portals for patients, clinicians, and business users.

Overall, she demonstrated a strong mix of leadership, design, and being customer-focused.

Ferry Tamtoro, Multi-time Founder | SaaS| Pharmatech | Medtech

I’ve had the pleasure of working with Rutu and her team for over two years. Rutu is a true professional in her discipline. Here are a few examples. She leveraged frameworks and implements best practices in our designs (web and mobile interfaces for patients and providers). In doing so, she brought design awareness and consistency to our solutions (software as a medical device in a variety of use cases).

She was effective in leading focus groups to reach actionable conclusions, to ensure we were user-focused and solved for the most important unmet needs. She worked with cross functional teams to contribute to sales, marketing and delivery. 

She is a terrific mentor to her team ensuring staff growth and career development.

All in all, I highly recommend Rutu, both personally and professionally.

Cliff Lee, VP, Digital Health Strategy, Dawn Health

In my experience, the focus on regulatory compliance can often impact the user experience of a digital health product, and ultimately, limit end user adoption and engagement.

In this context, Rutu is a rare talent who won’t settle for a ‘good enough’ user experience- she challenges us all to do better. Her ability to place herself in the shoes of the end user and deliver software they love is truly impressive. I’ve seen first hand the impact she has had on the adoption of our products through great design.

It’s been a pleasure working with her.

David Pettigrew, CEO at my mhealth