Principal Designer at ensō9
At ensō9 I lead design for health-tech and enterprise projects. Besides leading design, I also help design teams reach their highest potential by improving their efficiency.
At BrightInsight I led design for responsive healthcare applications, algorithm-based software, analytic dashboards, clinical trial portals, remote patient monitoring solutions for both patient and HCP users managing various diseases.
Architect (8 years) + User Experience (12+ years) = 20+ years of Design
Previously I founded my design company where for 4 years I led enterprise and health-tech projects, designed software for vulnerability management at McAfee (now Intel.) Although my design career did begin in architecture where I designed and managed designs for universities, hospitals, and clinics.
When I’m not working, you can find me coloring with my daughter, rearranging my furniture (much to the dismay of my family), or mentoring designers at ADPList.
Project Types
Vulnerability Manager
B2C
Threat Detection
B2B
SIP Trunking
B2B
Smart Cushion
B2C
Health Resource Hub
B2C
Clinical Trial
B2B
Class C SaMD
B2B
Remote Patient Monitor
B2B
Admin + Health Dashboards
B2B
Physician Portal
B2B
In Vitro Diagnostics
B2B
Therapy Comparison
B2B
Disease Management
B2B
ePRO
B2B
Glucose Monitor
B2B
Symptom Tracker
B2B
Featured Work
Lifelong learner
Academy of Art
Masters in Web Design & New Media
DelftX University of Technology
Design in Healthcare: Using Patient Journey Mapping
Jeff Weiner – LinkedIn
Leadership
MIT CSAIL
Human-Computer Interaction for User Experience Design
Stanford
Human-Computer Interaction course
Chris Croft
Practical Leadership Skills
Random facts about me
Reading Now…
“Look back. Learn from your past decisions.”
I am now working on a list of mistakes I have made so that I can be more aware.
My first computer was a 486 and I still remember the thrill of being “connected” to the rest of the world through dialup!
As an Architect, I have worked on designing universities, hospitals, clinics, and even film studios!
Testimonials
I remain grateful for the value Rutu brought to BrightInsight. From leading a workshop on tree frameworks (within 2 months of joining), to starting the design system and product design processes from the ground up, to her role as business partner to our technology, business development and professional services teams, Rutu capitalized on every opportunity to make a positive contribution to the business we are building.
Rutu remains a member of the BrightInsight family and a person that I could not more highly recommend. Simply put, she made everything better.
..Read more (opens LinkedIn profile in a new tab, scroll to end of page to view testimonials)
I’ve had the pleasure of working with Rutu and her team for over two years. Rutu is a true professional in her discipline. Here are a few examples. She leveraged frameworks and implements best practices in our designs (web and mobile interfaces for patients and providers). In doing so, she brought design awareness and consistency to our solutions (software as a medical device in a variety of use cases).
She was effective in leading focus groups to reach actionable conclusions, to ensure we were user focused and solved for the most important unmet needs. She worked with cross functional teams to contribute to sales, marketing and delivery. She proved a great asset to corporate culture when she led all of us in the company in mindfulness exercises during the pandemic.
She is a terrific mentor to her team ensuring staff growth and career development.
All in all, I highly recommend Rutu, both personally and professionally.
In my experience, the focus on regulatory compliance can often impact the user experience of a digital health product, and ultimately, limit end user adoption and engagement.
In this context, Rutu is a rare talent who won’t settle for a ‘good enough’ user experience- she challenges us all to do better. Her ability to place herself in the shoes of the end user and deliver software they love is truly impressive. I’ve seen first hand the impact she has had on the adoption of our products through great design.
It’s been a pleasure working with her.