Principal Designer at ensō9

At ensō9 I lead design for health-tech and enterprise projects. Besides leading design, I also help design teams reach their highest potential by improving their efficiency.

At BrightInsight I led design for responsive healthcare applicationsalgorithm-based software, analytic dashboardsclinical trial portals, remote patient monitoring solutions for both patient and HCP users managing various diseases.

Architect (8 years) + User Experience (12+ years) = 20+ years of Design

Previously I founded my design company where for 4 years I led enterprise and health-tech projects, designed software for vulnerability management at McAfee (now Intel.) Although my design career did begin in architecture where I designed and managed designs for universities, hospitals, and clinics.

When I’m not working, you can find me coloring with my daughter, rearranging my furniture (much to the dismay of my family), or mentoring designers at ADPList.

Project Types

Vulnerability Manager
B2C

Threat Detection
B2B

SIP Trunking
B2B

Smart Cushion
B2C

Health Resource Hub
B2C

Clinical Trial
B2B

Class C SaMD
B2B

Remote Patient Monitor
B2B

Admin + Health Dashboards
B2B

Physician Portal
B2B

In Vitro Diagnostics
B2B

Therapy Comparison
B2B

Disease Management
B2B

ePRO
B2B

Glucose Monitor
B2B

Symptom Tracker
B2B

Featured Work

Design Director

  • BioPharma
  • MedTech
  • Clinical Trials
  • Remote Patient Monitoring
  • Patient App

Principal Designer

  • Healthcare

  • Education

  • Enterprise

Interaction Designer

  • Security

  • Vulnerability Manager

To learn about my work before McAfee, please reach out to me.

  • Qualitative Research

  • Heuristics Analysis

  • Usability Lab Coordinator

  • Architect

Lifelong learner

Academy of Art
Masters in Web Design & New Media

DelftX University of Technology
Design in Healthcare: Using Patient Journey Mapping

Jeff Weiner – LinkedIn
Leadership

MIT CSAIL
Human-Computer Interaction for User Experience Design

Stanford
Human-Computer Interaction course

Chris Croft
Practical Leadership Skills

Random facts about me

Reading Now…

“Look back. Learn from your past decisions.”
I am now working on a list of mistakes I have made so that I can be more aware.

My first computer was a 486 and I still remember the thrill of being “connected” to the rest of the world through dialup!

As an Architect, I have worked on designing universities, hospitals, clinics, and even film studios!

Testimonials

I remain grateful for the value Rutu brought to BrightInsight. From leading a workshop on tree frameworks (within 2 months of joining), to starting the design system and product design processes from the ground up, to her role as business partner to our technology, business development and professional services teams, Rutu capitalized on every opportunity to make a positive contribution to the business we are building.

Rutu remains a member of the BrightInsight family and a person that I could not more highly recommend. Simply put, she made everything better.

..Read more (opens LinkedIn profile in a new tab, scroll to end of page to view testimonials)
Kal Patel, M.D., MBA, , CEO & Co-Founder BrightInsight

I’ve had the pleasure of working with Rutu and her team for over two years. Rutu is a true professional in her discipline. Here are a few examples. She leveraged frameworks and implements best practices in our designs (web and mobile interfaces for patients and providers). In doing so, she brought design awareness and consistency to our solutions (software as a medical device in a variety of use cases).

She was effective in leading focus groups to reach actionable conclusions, to ensure we were user focused and solved for the most important unmet needs. She worked with cross functional teams to contribute to sales, marketing and delivery. She proved a great asset to corporate culture when she led all of us in the company in mindfulness exercises during the pandemic.

She is a terrific mentor to her team ensuring staff growth and career development.

All in all, I highly recommend Rutu, both personally and professionally.

Cliff Lee, VP, Digital Health Strategy, Dawn Health

In my experience, the focus on regulatory compliance can often impact the user experience of a digital health product, and ultimately, limit end user adoption and engagement.

In this context, Rutu is a rare talent who won’t settle for a ‘good enough’ user experience- she challenges us all to do better. Her ability to place herself in the shoes of the end user and deliver software they love is truly impressive. I’ve seen first hand the impact she has had on the adoption of our products through great design.

It’s been a pleasure working with her.

David Pettigrew, CEO at my mhealth